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N2NOV > SWL 10.11.14 13:33l 125 Lines 6619 Bytes #-4097 (0) @ WW
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Subj: Think shortwave is dying? Think again
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Think shortwave is dying? Think again
An Opinion Piece from Global 24
Shortwave radio is not dying. In fact, we think the whole story line should
just go away.
We wanted to thank Thomas Witherspoon of SWLing.com for his excellent article
on this very topic and the team of Global 24 wanted to share our perspective
on this question.
First, the 5,000 of you that have written to Global 24 since November 1, 2014
attest to the fact that shortwave radio is not dying.
The 1,000 of you that have joined our Listeners Club and Insiders Club since
November 1, 2014 attest to the fact that shortwave radio is not dying.
The 30,000 unique visitors that visited our website, Global24Radio.com, since
November 1, 2014 attests to the fact that shortwave radio is not dying.
You can expect Global 24 to be outspoken whenever and where ever we hear the
words that shortwave radio is dying.
Yes, many government broadcast operations have closed up shop. They are totally
incorrect in their worldview and so-called "research". The public diplomacy and
foreign policies of governments around the world are in incoherent disarray.
It's not surprising that incoherent foreign policy equates to government
shortwave broadcasting being cut back. The fact that the U.S. government thinks
shortwave is a medium of the past - should be enough for us all to stand up
and cast a doubtful stare.
Whether we are confronting Ebola, dwindling global natural resources, welcoming
the Arab spring or dealing with the reality of more and more failed states -
states based on borders and beliefs largely imposed by the West - we are living
in a world that is more dangerous than ever.
Important World Events Need a Western Perspective on Shortwave
Yes, we live in a world where terrorists groups like ISIS send out thousands
of tweets an hour recruiting people to their violent worldview. Yes, we live
in a world where ISIS produces an "Annual Report" that looks as good as than
anything the Voice of America (VoA) produces. Yes, we live in a world where
the internet reach of terrorists far eclipses the audience of the VoA. Does
shortwave have a place in this world? Of course it does. One kid in Syria -
or anywhere in the Middle East - listening to a shortwave radio on his parents'
radio that gets a different perspective and doesn't go radical makes it worth
it to us. Shortwave is a place where moderate worldviews can be heard easily.
We should rejoice in the fact that ISIS and Al-Qaeda don't have the equipment,
resources or acumen to broadcast on shortwave and take the battle to airwaves.
Anyone with TV access or web access has so many other choices for information
gathering. Why yield the field in shortwave - the one place where an audience
is guaranteed? The governments of many nations, especially the United States
need to "go back to the basics" and go back to shortwave radio. VoA, Radio
Free Europe, Radio Liberty, Radio Free Asia, Radio Marti and the Middle
Eastern Broadcasters need to have their shortwave budgets exponentially
increased immediately. It's not just about hot button issues and unfree
governments - it's about inexpensive access to information for the world and
simple "soft power". Simply look at China Radio International or the Xinhu
a news agency and you will see a rapidly growing international presence -
they are fighting the fights we have already walked away from.
The Developing World Still Needs Shortwave
We live in a world where access to electricity is still limited to huge swaths
of our brothers and sisters around the world. Does shortwave have a place of
growing importance in this world? Of course, it does.
Shortwave radio requires no electrical mains, no internet access, no
subscriptions - and of course, one radio can be shared and listened to by so
many people. How can we live in a world where so many people don't have clean
water, electricity, basic medical care and access to information and think
that social media, TV and the internet are the sole communication vehicles of
the future? When kids in every country the world over have the water they
need, the eyeglasses they need, the medical care they need, the electricity
they need and the education they need, then maybe we can talk about engaging
them on their smartphones and TVs exclusively and winning over their hearts
and minds with 140 character "Tweets".
Shortwave was, and is, a battle that can be won - not given up on.
The Rest of Us Still Need Shortwave
For the first time in many of our lives, we all should genuinely concerned
about press freedom in the United States and in other "First World" nations
- yet alone press freedom in countries driving world events like Russia,
China, Saudi Arabia and Iran. Across our country more and more people are
seeking a simpler lifestyle unburdened by expensive TV, internet and
satellite connections. A lifestyle characterized by a lack of dependence -
in terms of either information, resources or infrastructure. We are prepping,
homesteading and preparing to live off the grid together. We are buying our
guns, packing our bug out bags and drawing up emergency plans for our families.
Perhaps, our own government should use shortwave to tell us about their
policies and our future as the message isn't coming thru clearly in the main-
stream media spin machine.
What We Plan to Do
Here at Global 24 - we are a modest operation but we will be bringing to the
world a new view of shortwave radio. Together with our listeners, we can do
what governments can not do: create a renaissance in shortwave listening in
the form of commercial shortwave listening before manufacturers stop making
radios and stores stop marketing and selling them. These are the real threats
to shortwave radio.
We pledge to tell our small story to radio manufacturers all over the globe,
to engage with brick & mortar and online retailers here and abroad to carry,
market and sell shortwave radios.
We pledge to constantly improve our website to make it a vehicle to convey
the necessity, wonderment and joy of shortwave listening.
We pledge to work tirelessly to fight this fight. We need your help. We need
your engagement, your feedback and we need you to listen. Be patient with us
as we grow, scale and improve every facet of our operation.
Thank You,
The Global 24 Team
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