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N0KFQ  > TODAY    14.07.10 18:31l 62 Lines 3081 Bytes #999 (0) @ WW
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Subj: Today in History - Jul 14
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From: N0KFQ@N0KFQ.#SWMO.MO.USA.NA
To  : TODAY@WW

Jul 14, 1995:
A revolutionary new technology is christened "MP3"

Representatives of the Recording Industry Association of America 
(RIAA) were not in attendance at the 1995 christening of the 
infant technology that would shake their business model to its 
core just a few years later. Known formally as "MPEG-1 Audio 
Layer 3," the technology in question was an efficient new format 
for the encoding of high-quality digital audio using a highly 
efficient data-compression algorithm. In other words, it was a 
way to make CD-quality music files small enough to be stored in 
bulk on the average computer and transferred manageably across 
the Internet. Released to the pubic one week earlier, the 
brand-new MP3 format was given its name and its familiar ".mp3" 
file extension on this day in 1995.

The importance of MP3, or any other scheme for compressing data, 
is made clear by some straightforward arithmetic. The music on a 
compact disc is encoded in such a way that a single second 
corresponds to approximately 176,000 bytes of data, and a single 
three-minute song to approximately 32 million bytes (32MB). In 
the mid-1990s, when it was not uncommon for a personal computer 
to have a total hard-drive capacity of only 500MB, it was 
therefore impossible to store even one album’s worth of music on 
the average home computer. And given the actual connection speed 
of a then-standard 56K dial-up modem, even a single album’s 
worth of music would have taken literally all day to transfer 
over the Internet. In this way, the nature of the CD format and 
the state of mid-90s computer and telecommunications 
technologies offered the music industry a practical barrier to 
copyright infringement via Internet file-sharing. But then came 
MP3.

Over the course of the late 1980s and early 1990s, several teams 
of audio engineers worked to develop, test and perfect the 
standard that would eventually gain the blessing of Motion 
Picture Experts Group (MPEG). Their approach took advantage of 
certain physical and cognitive characteristics of human hearing, 
such as our inability to detect the quieter of two sounds played 
simultaneously. Using a "perceptual" compression method, 
engineers were able to eliminate more than 90 percent of the 
data in a standard CD audio file without compromising sound 
quality as perceived by the average listener using standard 
audio equipment.

Suddenly, that digital copy of your favorite pop song took up 
only 2-3 MB on your hard-drive rather than 32MB, which in 
combination with the growth in average drive capacity and the 
increase in average Internet connection speed created the 
conditions for both the rampant, Winamp- and Napster-enabled 
copyright infringement of 1999-2000 and for the legal commercial 
distribution of digital music via the Internet. In the eyes of 
the RIAA, those are the conditions that also explain the 29 
percent decline in the sales of music CDs between 2000 and 2006.

N0KFQ @ N0KFQ.#SWMO.MO.USA.NA
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